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Why 95% Of Media Releases Are Crap

In Content Knowledge Centre by Ben Ready

Despite numerous attempts by just about everybody involved to implement change, the media release remains the primary form of contact between journalists and the outside world. As a journalist you battle to whittle down the massive pile of releases in …

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Simple Tips For Better Business Writing

In Content Knowledge Centre by Ben Ready

In today’s business world almost everything is entirely information driven. Whether you work in a small business or for a giant corporation, chances are you do and receive most of your communication in writing. This includes emails, memos, letters, proposals, contracts, presentations …