Anybody can produce content. A Facebook post, a blurb for your new brochure or a simple set of instructions for your new product are all forms of content. All things say something about who you are as an individual, business …
The Best Book On Content Ever (Possibly)
If you read LinkedIN enough you learn the most important trait of any successful entrepreneur is the ability to talk in gruesome detail about what an abysmal failure you were until you found ‘the secret’. Dan Norris is no exception. I first came …
How Blogging Drives Small Business Growth
Is your small business marketing stuck in a rut? Not sure where to get the biggest bang for the smallest buck? If the answer is yes, you may want to look at blogging as a way to refresh marketing and …
Three Simple Tools To Define Your Brand’s Voice
How you say something can be just as important as what you say. Developing a unique voice for your brand helps your customers understand what your brand is all about. If they like your voice they are more likely to …
How To Help Your Content Make Friends With Google
It used to be said that today’s news is tomorrow’s fish and chip wrappings. Meaning what was written today is gone tomorrow. The rise of Google and search has changed all that. Today, the number of people who find your …
How To Write An Enticing Headline
It doesn’t matter how good your article is, without a great headline you are wasting your time because most people won’t read it. Newspaper journalists have long known this, which is why there is a Walkley Award for “Headline Journalism.” …
What’s The Difference Between PR And Publicity
View PostContent And Your Infinite Publicity Loop
In the late noughties people and businesses began to grasp the power of content and its ability to drive brand awareness, customer engagement and sales. The proliferation of mobile technology combined with the power of search engines and the reach of …