If you read LinkedIN enough you learn the most important trait of any successful entrepreneur is the ability to talk in gruesome detail about what an abysmal failure you were until you found ‘the secret’. Dan Norris is no exception. I first came …
Why 95% Of Media Releases Are Crap
Despite numerous attempts by just about everybody involved to implement change, the media release remains the primary form of contact between journalists and the outside world. As a journalist you battle to whittle down the massive pile of releases in …
How Blogging Drives Small Business Growth
Is your small business marketing stuck in a rut? Not sure where to get the biggest bang for the smallest buck? If the answer is yes, you may want to look at blogging as a way to refresh marketing and …
How To Write An Enticing Headline
It doesn’t matter how good your article is, without a great headline you are wasting your time because most people won’t read it. Newspaper journalists have long known this, which is why there is a Walkley Award for “Headline Journalism.” …
The Content Marketing Tactic That Delivers The Most Bang For Your Buck
Anybody can produce content. A Facebook post, a blurb for your new brochure or a simple set of instructions for your new product are all forms of content. All things say something about who you are as an individual, business …
Three Simple Tools To Define Your Brand’s Voice
How you say something can be just as important as what you say. Developing a unique voice for your brand helps your customers understand what your brand is all about. If they like your voice they are more likely to …
How To Help Your Content Make Friends With Google
It used to be said that today’s news is tomorrow’s fish and chip wrappings. Meaning what was written today is gone tomorrow. The rise of Google and search has changed all that. Today, the number of people who find your …
Simple Tips For Better Business Writing
In today’s business world almost everything is entirely information driven. Whether you work in a small business or for a giant corporation, chances are you do and receive most of your communication in writing. This includes emails, memos, letters, proposals, contracts, presentations …
RG Communications Launches Content On Demand
Leading Queensland communications firm RG Communications (RGC) has today launched Content on Demand, a short-order content portal designed to streamline one-off, custom content sourcing. Content on Demand has been more than six months in development and is underpinned by an …
What’s The Difference Between PR And Publicity
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