It doesn’t matter how good your article is, without a great headline you are wasting your time because most people won’t read it. Newspaper journalists have long known this, which is why there is a Walkley Award for “Headline Journalism.” …
It doesn’t matter how good your article is, without a great headline you are wasting your time because most people won’t read it. Newspaper journalists have long known this, which is why there is a Walkley Award for “Headline Journalism.” …